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L’Ente Bilaterale del Turismo Toscano – Centro Servizi Pisa, in collaborazione con Federalberghi – Confcommercio Provincia di Pisa, organizza il corso “Digital Marketing Turistico: strategie e strumenti operativi per l’hospitality”.
Il corso è gratuito ed è riservato agli operatori delle strutture ricettive regolarmente iscritte e versanti a EBTT.

Il corso si svolgerà presso l’aula formativa di Confcommercio presso la Sede di Pisa, Via Chiassatello n. 67 (Corte Sanac) e sarà suddiviso in quattro mezze giornate:

• Lunedì 20 marzo _ h. 14:30 – 18:30
• Martedì 21 marzo _ h. 9:00 – 13:00
• Lunedì 27 marzo _ h. 14:30 – 18:30
• Martedì 28 marzo _ h. 9:00 – 13:00

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Il programma del corso

[/fusion_title]checklist type=”icons” icon=”” iconcolor=”” hue=”” saturation=”” lightness=”” alpha=”” circle=”” circlecolor=”” textcolor=”#000000″ size=”18px” item_padding_top=”” item_padding_right=”” item_padding_bottom=”” item_padding_left=”” divider=”” divider_color=”” odd_row_bgcolor=”” even_row_bgcolor=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]li_item]Come definire il sistema di marketing online per una struttura ricettiva[/fusion_li_item]li_item]Trend e nuove strategie di comunicazione digitale[/fusion_li_item]li_item]Obiettivi, strategie e strumenti del piano di web marketing turistico: un framework operativo[/fusion_li_item]li_item]USP, Brand e Posizionamento Strategico: i fondamentali del marketing[/fusion_li_item]li_item]Campagne Pay per Click: campagne di “brand protection”, search, display, Hotel Ads e Performance Max[/fusion_li_item]li_item]Social Media: contenuti, gestione e visibilità della presenza della struttura sui canali social[/fusion_li_item]li_item icon=”” iconcolor=”” hue=”” saturation=”” lightness=”” alpha=”” circlecolor=””]

Disintermediare dalle OTA: strumenti pratici per incrementare il numero di prenotazioni dirette della struttura

[/fusion_li_item]li_item]KPI: la Web Analytics per tracciare le performance delle azioni di marketing onli-ne e prendere decisioni strategiche basandosi sui dati[/fusion_li_item][/fusion_checklist]title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ text_color=”#15477a”]

Il Relatore

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Armando Travaglini è il fondatore di Digital Marketing Turistico, una realtà attiva nella formazione e consulenza di marketing digitale per l’hospitality. Negli ultimi 13 anni ha supportato centinaia di hotel indipendenti, gruppi e catene alberghiere nel definire le strategie più efficaci per costruire una solida presenza online, incrementare la visibilità e migliorare la redditività. Relatore nei principali eventi dedicati al settore, è docente in diverse Università, Business School, enti di formazione pubblici e privati e collabora con le primarie associazioni di categoria. Ha scritto due libri: “Digital Marketing Turistico e Strategie di Revenue Management per il settore ricettivo”, bestseller tradotto in più lingue e “Hotel Digital Marketing”. É il fondatore del più grande gruppo italiano su Facebook dedicato al “Digital Marketing Turistico” con oltre 10.000 iscritti.

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Segreteria Centro Servizi Pisa: Tel. 0507846601 Email: pisa@ebtt.it